Browser storage and advertising cookies explained plainly.
Straightforward explanations detailing why browser storage is set, how ad identifiers are processed, and how you retain complete control over your technical session.
When did this cookie notice take effect?
This cookie and tracking policy took effect on 2026-11-10. It applies to all visitors accessing mcracings.com, whether arriving directly or via paid search and display campaigns on Google Ads (google ads), Microsoft Advertising, or Meta platforms.
What categories of cookies and storage does this site use?
We operate three clear tiers of browser storage. We do not bury tracking tools under obscure names:
- Strictly Necessary Storage: Local storage keys and temporary session variables required for site security, support chat restoration, and recording your cookie preferences. These cannot be switched off because the site’s interactive features cannot function without them.
- Analytics Measurement: Aggregated diagnostic metrics that count visits and traffic sources to measure paddock load calculator usage and page responsiveness across mobile devices.
- Advertising & Attribution: Identifiers passed from paid marketing campaigns to determine whether an ad click generated a workshop inquiry or pit support consultation.
What specific keys, tags, and cookies are stored on your device?
The full technical roster of browser cookies and localStorage keys placed by mcracings.com or third-party ad tags is detailed below:
| Storage Key / Name | Origin / Provider | Category | Operational Purpose | Duration |
|---|---|---|---|---|
| site_consent_v2 | mcracings.com (First Party) | Strictly Necessary | Stores the visitor’s binary consent decision (granted or denied). | 12 months |
| chat_token | mcracings.com (localStorage) | Strictly Necessary | Maintains visitor support chat session state across page navigation. | Session / 12 mo |
| _ga / _ga_* | Google LLC | Analytics / Ads | Distinguishes unique browsers and calculates session counts. | 13 months |
| _gcl_au | Google LLC | Advertising | Conversion linker reading Google Ads click parameters. | 90 days |
| _uetmsclkid | Microsoft Advertising | Advertising | Stores Microsoft Advertising click identifier for attribution. | 90 days |
| _fbp | Meta Platforms | Advertising | Stores Meta browser identifier for conversion measurement. | 90 days |
Which ad platforms send traffic here and what click IDs do they attach?
MC Racing runs active paid advertising campaigns on Google Ads (google ads), Microsoft Advertising, and Meta Ads. When you click our ads, the following platforms attach click identifiers to the arrival URL:
- Google Ads: Appends the
gclidparameter to landing URLs to track click conversions and campaign effectiveness. - Microsoft Advertising: Attaches the
msclkidparameter to attribute race car preparation inquiries from Bing search ads. - Meta Ads: Passes the
fbclidparameter on inbound clicks from Facebook and Instagram placements.
These parameters are captured in server logs and passed to measurement tags only when tracking consent has been granted. We do not claim any platform has reviewed or approved our garage services.
How does Consent Mode v2 control measurement before you click?
We implement Consent Mode v2 on every page. Before you interact with our consent banner, consent mode enforces a strict default denied state for all four advertising and analytics signals:
- ad_storage: denied
- ad_user_data: denied
- ad_personalization: denied
- analytics_storage: denied
In this denied status, Google and Microsoft tags transmit only cookieless diagnostic pings that omit user identifiers. The signals switch to granted solely when you click “Allow Storage”.
How do you provide, modify, or revoke your consent choice?
Consent is provided when you click “Allow Storage” on the bottom banner upon first arriving on mcracings.com. You can change your mind or withdraw consent at any moment:
Click the button in the footer of every page. Opening this control allows you to instantly decline tracking. Revoking consent immediately resets all Consent Mode v2 signals back to denied and deletes stored tracking keys.
What happens if you decline cookies?
Nothing that matters breaks. If you decline storage:
- You can freely browse all workshop service pages, view corner balance specifications, and read track run sheets.
- The interactive Paddock Load Calculator works completely in your browser without tracking.
- You can submit race car preparation inquiry forms directly to our Stow mechanics without issue.
- Live support chat remains operable during your active tab session.
- Advertising measurement scripts are deactivated, ensuring no behavioral profile or remarketing cookie is attached to your browser.
Where can you review the privacy policies of our advertising partners?
For complete details on how Google, Microsoft, and Meta process advertising identifiers, consult their respective policy statements:
- Google: Review terms at policies.google.com.
- Microsoft: Review data handling disclosures at privacy.microsoft.com.
- Meta: Review platform privacy controls at facebook.com/privacy/policy.
Who can you contact regarding a specific cookie or measurement tag?
If you have technical questions regarding cookie deployment, localStorage keys, or data measurement at MC Racing, contact our workshop desk directly: