Privacy disclosures govern trackside records and click identifiers.
MC Racing documents all data collection, advertising measurement tags, and visitor rights under Massachusetts and United States statutory standards.
This privacy policy took effect on 2026-11-10 for all operations.
This privacy policy and ad disclosure statement took effect on 2026-11-10. All terms herein apply to visits, track inquiries, telemetry data handling, and advertising campaigns active as of this date. Revisions are logged with exact calendar stamps.
Mcracings operates mcracings.com from its Stow workshop facility.
The operating entity and data controller for mcracings.com is Mcracings, trading at mcracings.com. The physical operating workshop and business headquarters are located at 370 Hudson Rd, Stow, Massachusetts 01775, Stow, Massachusetts, United States.
Direct inquiries regarding mechanical preparation, data retention, or administrative records can be routed to Ivan Petrov and the operations desk at 978-562-9400 or via email at [email protected].
This policy and all data operations are governed by the law of Massachusetts, United States, with disputes heard in the courts of Stow.
We collect technical specifications, contact entries, and ad click identifiers.
MC Racing restricts data collection strictly to what is required to process mechanical service estimates, paddock logistics dispatch, technical communications, and ad measurement.
| Touchpoint | Data Fields Recorded |
|---|---|
| Inquiry Form (bikaeda.php) | Name, phone, email, address, vehicle kind, message notes, technical specification request, consent confirmation. Automatic transmission captures IP address, user-agent string, referring URL, form render timestamp, and submission timestamp. |
| Support Chat (lipeebe.php) | Message transcript body, session token stored in browser localStorage, visitor name and contact info if voluntarily submitted. |
| Consent System | Choice record under site_consent_v2 cookie key storing binary acceptance or rejection of measurement categories. |
| Paid Advertising | Inbound click identifiers: gclid for Google Ads, msclkid for Microsoft Advertising, and fbclid for Meta Ads. |
| Financial / Accounts | None. No user account, no password, no payment credentials, and no credit card numbers are ever processed or stored on this website. |
Every data category serves explicit quoting, logistics, and attribution purposes.
Each item of data collected serves an explicit operational purpose:
- Evaluating vehicle platform specs, corner balancing needs, and suspension parameters for race car preparation.
- Calculating paddock space footprint, tire requirements, and race fuel allocations for trackside engineering support.
- Transmitting direct technical quotes and mechanical schedules to clients via phone or email.
- Measuring advertising channel conversion efficiency on Google Ads, Microsoft Advertising, and Meta Ads.
- Preventing automated abuse and bot submissions through honeypot validation and unix submission deltas.
Processing relies strictly on contractual necessity, consent, and legal obligations.
In compliance with US state privacy frameworks and international standards, our data processing operations rely on specified legal bases:
| Processing Activity | Legal Basis |
|---|---|
| Handling technical inquiries and quotes | Contractual necessity: taking steps prior to entering into a motorsport service contract. |
| Paid advertising click tracking and analytics | Consent: explicit opt-in granted via the consent banner. |
| Server logs, security, and spam prevention | Legitimate interest: maintaining server stability, diagnostic logging, and defending against fraud. |
| Statutory compliance and tax records | Legal obligation: complying with the law of Massachusetts, United States, and federal trade regulations. |
Active campaigns on Google Ads, Microsoft Advertising, and Meta Ads use click identifiers.
This website is a direct landing destination for paid marketing traffic. We run active campaigns across major networks, including Google Ads (google ads) and Microsoft Advertising (microsoft advertising), as well as Meta Ads. Visitors arriving from paid placements carry specific tracking parameters:
- Google Ads: Traffic from Google campaigns appends the
gclid(Google Click Identifier) parameter to landing page URLs to record campaign source and conversion events. - Microsoft Advertising: Traffic from Microsoft/Bing search ads attaches the
msclkidparameter to landing URLs for lead attribution. - Meta Ads: Campaigns on Meta platforms attach the
fbclidparameter to track user interactions and campaign attribution.
We neither assert nor imply that google ads, microsoft advertising, or Meta have endorsed, reviewed, or verified our garage services.
Consent Mode v2 holds all advertising and analytics storage signals denied by default.
We enforce Consent Mode v2 on all tracking scripts. Prior to explicit visitor action on our consent banner, consent mode holds the four core storage signals strictly in a denied status:
ad_storage: denied by default;ad_user_data: denied by default;ad_personalization: denied by default;analytics_storage: denied by default.
When a visitor clicks “Allow Storage”, these flags update to granted. If the visitor clicks “Decline” or later revokes consent via the footer link, all four signals are immediately reverted to denied and local tracking keys are purged.
Named third-party processors receive technical and campaign conversion data.
MC Racing shares operational and measurement data strictly with authorized third-party service providers under contractual processing terms:
- Google Ireland Ltd / Google LLC: Operates Google Ads measurement and conversion reporting infrastructure.
- Microsoft Ireland Operations Ltd: Operates Microsoft Advertising services. Microsoft privacy and data governance terms are detailed at privacy.microsoft.com.
- Meta Platforms Ireland Ltd / Meta Platforms Inc: Measures attribution for Meta Ads campaigns.
- Web Hosting Provider: Secure server infrastructure host maintaining our web server, MySQL inquiry records, and automated backups within the United States.
- Mail Routing Gateway: SMTP relay transmitting new inquiry notifications from bikaeda.php directly to [email protected].
International traffic transfers securely to United States database infrastructure.
MC Racing operates its physical workshop, computing assets, and database servers in the United States. If you visit mcracings.com from outside the United States, your communications and telemetry entries are transferred directly to US-based systems.
Such transfers are carried out pursuant to standard contractual clauses (SCCs) where applicable, or on the basis of contractual necessity to formulate trackside quotes requested by international participants.
Definite retention schedules purge logs after 90 days and inquiries after 24 months.
We do not store data indefinitely. Retention durations are governed by rigid operational cutoffs:
| Data Category | Retention Period |
|---|---|
| Inquiry Submissions & Email Dispatch Copies | 24 months from receipt, facilitating seasonal event history reviews. |
| Live Support Chat Transcripts | 12 months from conversation termination. |
| Server Security Logs & Access Dumps | 90 days, purged on an automated cycle. |
| Cookie Consent Preference (site_consent_v2) | 12 months from selection, after which consent is reprompted. |
TLS encryption, honeypots, and zero cardholder storage defend records.
MC Racing protects client specifications and workshop communications through layered technical defenses:
- Mandatory TLS 1.3 encryption across all public endpoints with strict HSTS headers.
- Restricted local filesystem permissions isolating internal databases and mail dispatches.
- Form defense mechanisms including invisible anti-spam honeypots and submission timing verification.
- Zero client financial storage: credit card numbers are never accepted on this server, eliminating cardholder data breach exposure.
European visitors hold full statutory rights under the GDPR framework.
Visitors accessing our site from the European Union, European Economic Area, or United Kingdom hold rights under the General Data Protection Regulation (gdpr):
- Right of Access: Obtain confirmation of whether your inquiry records exist and receive an exported copy.
- Right to Rectification: Request correction of inaccurate vehicle specifications or contact details.
- Right to Erasure: Demand deletion of your contact records where statutory retention requirements have lapsed.
- Right to Restriction: Limit processing while data accuracy disputes are resolved.
- Right to Data Portability: Receive your provided inquiry data in a machine-readable format.
- Right to Object: Oppose processing grounded in legitimate interest.
- Right to Withdraw Consent: Revoke consent for measurement tags at any time via the cookie banner.
United States and California residents hold opt-out and deletion rights under CCPA.
Residents of California and states with comprehensive privacy legislation hold explicit statutory rights under the California Consumer Privacy Act as amended (ccpa):
- Right to Know: The right to request disclosure of personal information categories collected, sources, and commercial purposes.
- Right to Delete: The right to request erasure of personal data gathered directly from you.
- Right to Correct: The right to rectify inaccurate personal records.
- Right to Opt-Out of Sale or Sharing: MC Racing does not sell personal information for monetary compensation. However, ad identifiers (gclid, msclkid, fbclid) used for cross-context behavioral advertising are treated as a “share” under CCPA; visitors can opt out by declining consent or transmitting a GPC signal.
- Right to Non-Discrimination: We do not alter service fees, mechanical labor rates, or response turnaround based on privacy elections.
Global Privacy Control signals trigger automatic measurement opt-out.
We recognize and honor the global privacy control (GPC) signal. When your browser broadcasts the Sec-GPC header, our consent framework automatically treats it as an affirmative opt-out request for ad tracking and third-party measurement without requiring additional confirmation.
Motorsport prep services are strictly directed to adult licensed drivers.
Motorsport vehicle preparation, track day logistics, and high-performance engineering are strictly directed at adult racing drivers and licensed competitors. We do not knowingly solicit, harvest, or maintain personal information from individuals under 18 years of age. Any inadvertently submitted minor information is deleted immediately upon notice.
Complaints may be submitted to your State Attorney General or supervisory authority.
If you believe our data practices violate statutory requirements, you possess the right to lodge a formal complaint with relevant supervisory bodies:
- In Massachusetts: The Consumer Protection Division of the Massachusetts Attorney General’s Office.
- In California: The California Privacy Protection Agency (CPPA) or the California Attorney General.
- In other US States: Your local State Attorney General’s Consumer Protection Bureau.
- In Europe: The supervisory data protection authority of the EU member state in which you reside.
Verifiable data subject access requests are answered within 10 days.
To exercise any statutory privacy right—including access, correction, or deletion of past mechanical inquiries—submit your request in writing to our Stow dispatch desk:
- Email: [email protected] with subject “Data Subject Access Request”
- Postal Mail: MC Racing, Attn: Data Compliance, 370 Hudson Rd, Stow, Massachusetts 01775
Every verifiable data request is acknowledged and answered within 10 days of receipt, free of administrative charge.
Policy amendments are stamped with calendar effective dates.
When modifications are made to workshop operations, ad platform affiliations, or statutory regulations, this document is updated with an amended effective date. Significant changes impacting data usage will be highlighted via our consent notice interface.
Direct human communication is available via our Stow workshop desk.
For direct communication with a designated team member regarding your personal data or trackside engineering records, reach out directly:
Accessibility Statement & Standards
WCAG 2.1 Level AAMC Racing commits to digital accessibility across mcracings.com for racing drivers, paddock personnel, and motorsport enthusiasts of all abilities. We continually audit our markup against the World Wide Web Consortium’s Web Content Accessibility Guidelines (WCAG 2.1 AA).
Our sun-bleached palette maintains contrast ratios exceeding 5.6:1 for secondary body text and 10.1:1 for primary headings against the #DED2BC ground.
Full keyboard navigation is maintained across all tabs, disclosures, modals, and inquiry fields with clear outline-offset focus indicators.
Documents feature semantic landmark tags, proper heading tiers, ARIA attributes, and explicit form input labels.
Encountering an accessibility barrier? Contact our team at 978-562-9400 or [email protected]; remediation is handled promptly.